🩵 SAMPLE OUTPUT
A report should tell you what to do next.
Example only. This is not an audit of a real business.
SAMPLE BUSINESS: NORTHSTAR HOME SERVICES
Priority findings
| Finding | Evidence | Why it matters | Fix |
|---|---|---|---|
| 1. Primary CTA is buried | On mobile, the first quote button appears after several screen lengths. | A ready buyer has to hunt for the next step. | Place Get a Quote beside the headline and repeat after proof. |
| 2. Service wording is generic | Homepage says quality solutions without naming the core service area. | Visitors may not know quickly whether the company fits their need. | Lead with service + service area + specific next step. |
| 3. Review follow-up is inconsistent | Public reviews are positive, but recent responses are sparse. | Visible responsiveness is a trust signal. | Use a simple 2-minute review-response routine twice a week. |
Before
“Quality service you can trust.”
After
“Need your home-service job handled this week? Tell us what you need and get a clear next step today.”
7-day order
- Move the primary CTA above the fold.
- Rewrite the first 150 words of the homepage.
- Reply to the newest unanswered reviews.
- Add a missed-call response template.
- Ask the next three satisfied customers for a review.